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    GrandageConsulting

    Business success in China through strong relationships
    Fine wine - a window into the culture of China's wealthy elites
    • Mar 17, 2015
    • 5 min

    Fine wine - a window into the culture of China's wealthy elites

    Relative newcomers to this market, wealthy Chinese from the Peoples' Republic started to buy up top wines in the latter part of last decade, specifically Bordeaux first growths. The fact that these wines were being bought to drink straight away, rather as an investment for the future, depleted a limited stock and forced prices sky-high in 2008. Then came the global financial crisis, and prices fell again, but the Chinese have stayed on the scene. More recently, Xi JinPing'

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