Country risk - it's no laughing matter
Three questions and a pig When assessing a country as a potential export market, we ask three questions: 1) What are the benefits of this opportunity? 2) What are the costs? 3) What are the risks? And what might a pig have to do with any of this? Read on and you’ll see. Assessing an opportunity’s benefits involves working out the size of the market for your product, how fast it’s growing, and possible price points. Also, you’ll consider secondary operational benefits such as