My recent interview with Nottingham's Rob Avery-Phipps ("We want to be the most China-friendly city in Britain") generated quite a bit of interest on LinkedIn, so, at the risk of this turning into a bit of an East Midlands face-off, I'm following it up with another – this time with Wang Chao, the brains behind Derby's Chinese-language tourism website. I begin by asking - how did she go about advertising Derby's delights to potential visitors from China? Who were her targets
Last week I was at a business exhibition where a number of British hotels were represented. I stepped up to each of their stands, and asked them about their Chinese customers. Here's how those conversations went, roughly: MG: You're one of the top hotels in this region.
Hotel: Yes we are, we're very highly rated on Trip Advisor.
MG: Do you get many Chinese customers?
Hotel: I think we get one or two.
MG: People from China don't use Trip Advisor you know.
Last week I was interviewed by George Baily - Digital Marketing specialist at KnowledgePower. You can read the full article here: https://www.knowledgepowerltd.com/pg/uk-china-business-interview-with-matthew-grandage/ #SME #business #export #marketing