GrandageConsulting

For many businesses, particularly manufacturers and producers, success overseas depends on finding and building strong partnerships with distributors. Here are our top tips, to help you do it right: 1) Take the initiative Yes, it’s true that sometimes a distributor will make the first approach. They may be responding to your website (“We’re looking for distributors”), or have seen an ad you placed through some 3rd party service. They may even walk right up to your stand

Successful market entry depends on getting the right information in advance, but what information do you need and how do you access this for overseas markets? When bringing a new product or service to our home (UK) market, we may not be aware of all the knowledge we are drawing on – not just from formal market research – the who, what, where and when information, but also what we inherently understand about our own culture. We ‘know’ for instance that in the UK consumers r